{"id":399,"date":"2008-09-18T13:37:02","date_gmt":"2008-09-18T17:37:02","guid":{"rendered":"http:\/\/jeffclarke.us\/blog\/?p=399"},"modified":"2008-09-18T14:02:26","modified_gmt":"2008-09-18T18:02:26","slug":"crispin-porter-bogusky","status":"publish","type":"post","link":"https:\/\/jeffclarke.us\/blog\/2008\/09\/crispin-porter-bogusky\/","title":{"rendered":"Crispin Porter + Bogusky"},"content":{"rendered":"

Ok.\u00a0 It’s now been generally accepted that Microsoft’s Seinfeld-powered ad campaign was a major bust (although to give them a small amount of credit, the edited version of commercial 2 was better than the full 4:30 disaster).<\/p>\n

This morning I thought it’s perhaps time to get to the bottom of this: which ad firm has the monumental task of trying to make Microsoft look cool.<\/p>\n

The answer? Crispin Porter + Bogusky.<\/a> Apparently the<\/strong><\/em> go-to people for when your company is completely out of touch but you want to be perceived as being ‘with it.’ (you can read more about them on Ajax Blog<\/a>)<\/p>\n

While I have to say they’ve been doing a pretty pathetic job on the Microsoft campaign so far, I was at least curious enough to check out what else they’d done.\u00a0 Turns out many things.\u00a0 This was my favorite:<\/p>\n

<\/object><\/p>\n

I hadn’t seen that round of VW commercials — the only ones I’ve seen are the talking car\/brooke shields ones which are not as funny.<\/p>\n

So they can do something right, I guess.\u00a0 We’ll have to wait and see how the Microsoft campaign goes.\u00a0 I can’t imagine any other outcome than the commercials being kind of ok — at best — but mostly serving as an excellent set up for a hilarious Apple counter-attack.<\/p>\n

A Microsft engineer who looks like John Hodgeman whining about how ‘I’m a PC and I’ve been made into a stereotype’<\/a>? Come on!\u00a0 Does it get any easier than that?<\/p>\n

BTW – Apple’s market share is up to 10.6% in North America<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ok.\u00a0 It’s now been generally accepted that Microsoft’s Seinfeld-powered ad campaign was a major bust (although to give them a small amount of credit, the edited version of commercial 2 was better than the full 4:30 disaster). This morning I thought it’s perhaps time to get to the bottom of this: which ad firm has […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,22],"tags":[179,165,166,180],"class_list":["post-399","post","type-post","status-publish","format-standard","hentry","category-flicks","category-ramblings","tag-advertising","tag-microsoft","tag-seinfeld","tag-vw"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/jeffclarke.us\/blog\/wp-json\/wp\/v2\/posts\/399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jeffclarke.us\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jeffclarke.us\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jeffclarke.us\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jeffclarke.us\/blog\/wp-json\/wp\/v2\/comments?post=399"}],"version-history":[{"count":15,"href":"https:\/\/jeffclarke.us\/blog\/wp-json\/wp\/v2\/posts\/399\/revisions"}],"predecessor-version":[{"id":422,"href":"https:\/\/jeffclarke.us\/blog\/wp-json\/wp\/v2\/posts\/399\/revisions\/422"}],"wp:attachment":[{"href":"https:\/\/jeffclarke.us\/blog\/wp-json\/wp\/v2\/media?parent=399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jeffclarke.us\/blog\/wp-json\/wp\/v2\/categories?post=399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jeffclarke.us\/blog\/wp-json\/wp\/v2\/tags?post=399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}