{"id":795,"date":"2009-03-19T11:29:31","date_gmt":"2009-03-19T15:29:31","guid":{"rendered":"http:\/\/jeffclarke.us\/blog\/?p=795"},"modified":"2009-03-20T11:50:34","modified_gmt":"2009-03-20T15:50:34","slug":"this-is-what-you-can-do-with-video-projections","status":"publish","type":"post","link":"https:\/\/jeffclarke.us\/blog\/2009\/03\/this-is-what-you-can-do-with-video-projections\/","title":{"rendered":"This is What You Can Do With Video Projections"},"content":{"rendered":"

How awesome is this Puma ad:<\/p>\n

<\/object><\/p>\n

Not that this is uncharted territory (it’s building off of Michel Gondry’s work<\/a>, and most likely countless others before him), but it’s definitely pushing the boundaries further than I’ve ever seen them pushed before.<\/p>\n

What’s amazing about this, and the kind of work that Gondry does in ‘Dead Leaves and the Dirty Ground<\/a>‘ is that the spectacle itself is theatrical in nature.\u00a0 It’s not something that could only be done on video and edited together in post.\u00a0 It’s something you could experience live — but which you happen to be watching on film.<\/p>\n

This ad takes the theatrical paradigm a step further — it’s a very post-modern interaction with video, complete with Noh theater style invisible stage hands (Kohken)<\/a> moving the projection surfaces on and off the stage.<\/p>\n

This is the kind of work I want to do in terms of using projections and video in theater.\u00a0 It seems like a pretty limitless frontier.<\/p>\n

Now I just need a little bit of money… and I should be all set. :)<\/p>\n

Thanks DesignNotes<\/a> for pointing this one out.<\/p>\n

UPDATE: I just changed out the video embed code.\u00a0 For full effect, switch to HD and watch it in full screen.\u00a0 It’ll blow your mind.<\/p>\n","protected":false},"excerpt":{"rendered":"

How awesome is this Puma ad: Not that this is uncharted territory (it’s building off of Michel Gondry’s work, and most likely countless others before him), but it’s definitely pushing the boundaries further than I’ve ever seen them pushed before. What’s amazing about this, and the kind of work that Gondry does in ‘Dead Leaves […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,4,5,38],"tags":[179,303,332,331,82],"class_list":["post-795","post","type-post","status-publish","format-standard","hentry","category-computers","category-flicks","category-general-nerdiness","category-theatron","tag-advertising","tag-michel-gondry","tag-projections","tag-puma","tag-video"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/jeffclarke.us\/blog\/wp-json\/wp\/v2\/posts\/795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jeffclarke.us\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jeffclarke.us\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jeffclarke.us\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jeffclarke.us\/blog\/wp-json\/wp\/v2\/comments?post=795"}],"version-history":[{"count":13,"href":"https:\/\/jeffclarke.us\/blog\/wp-json\/wp\/v2\/posts\/795\/revisions"}],"predecessor-version":[{"id":797,"href":"https:\/\/jeffclarke.us\/blog\/wp-json\/wp\/v2\/posts\/795\/revisions\/797"}],"wp:attachment":[{"href":"https:\/\/jeffclarke.us\/blog\/wp-json\/wp\/v2\/media?parent=795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jeffclarke.us\/blog\/wp-json\/wp\/v2\/categories?post=795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jeffclarke.us\/blog\/wp-json\/wp\/v2\/tags?post=795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}