Posts Tagged ‘IE8’

More Microsoft Ad Campaign Missteps

Monday, June 22nd, 2009

Oh Microsoft.  You have so much money.  Why is it all of your ad campaigns make you look like a grumpy old dinosaur, a complete dick or a bad politician?


Of course this all started with the ill-fated Seinfeld campaign which made the mistake of putting Bill Gates in front of a camera for comedic effect.  The commercials made me wonder, “Why would I trust these guys’ opinions about computers? They seem really out of touch.”

Then there was the “I’m a PC” campaign which banked on the underwhelming selling point of “Look! Macs might be cool but some people also use PCs.”

Then there was the mildly misleading “Laptop Hunters” campaign to show that PCs are cheaper than Macs.  And that, given $1000 and a script, a paid actor would choose an inferior PC over a Mac.  You can read about it here and here and (my personal favorite) here, where a filmmaker chooses to edit video on a PC.  Interesting choice.  And as always, all of these ads were made on Macs.

But you were just getting warmed up!


Questionable Behavior

Thursday, March 19th, 2009

I don’t know if you’ve noticed this too, but every time I’ve seen a blog post over the last week that mentioned the upcoming release of IE8, it was paired with an ad for Google Chrome:


Now of course, this makes sense.  Google owns AdSense, the ad-trafficking network on all of these pages.  And they certainly have a right to send their own ads wherever they’d like.


Doesn’t this verge a little bit on an anti-trust issue?  Google can control the flow of ads to pages that mention the text ‘IE8’ — so that they basically own all ad space next to talk of Microsoft’s product.  Within their network, of course.  But since they bought DoubleClick, their network is huge.  And while they might not be able to put their ads on commercially sold properties (AOL, NYT, etc), I’m sure they’ll send some of their bulk AdSense ads to those pages.  And I’ll bet that if there’s a mention of IE8, there’ll be an ad for Chrome in that AdSense spot.

I’m sure it’s nothing.  Google only recently started advertising for their own products, so I’m sure they’re testing the waters a bit.  And there’s no way the Justice Department will ever figure something like this out until years after the fact.

But it does show a huge potential for abuse of power in Google’s ad network, no?

Only time will tell.