The Plot Thickens
what are you doing, Steve?
Over the weekend, a lot of dirty laundry was aired about Microsoft’s anti-Apple campaign, including:
- The entire campaign was created on Macs, as evidenced by metadata scraped from some of the ad campaign’s photos.
- The ad agency behind the campaign, Crispin Porter + Bogusky, was profiled a few months ago on Apple’s Pro site as being fanatical Apple users.
- Microsoft’s Mojave experiment — designed to convince users to take another look at Vista — apparently fudged a lot of its numbers.
- The Times quote that Microsoft uses on all of their campaigns, ‘Windows Vista is beautiful,’ was apparently taken out of the context of a highly critical David Pogue article, in which he talks about how clunky the OS is and how most of the interface was ripped off from Apple.
- RoughlyDrafted wrote a concise, chilling rebuttal to Paul Thurrott calling Apple ‘the Bad Guys’ and ‘liars’ for exposing Vista’s flaws (which brings up a very good point — could Microsoft possibly make the argument that MacOS has huge flaws? I’d like to see that one.)
All of this adds up to what looks like a huge embarrassment for Microsoft.
Tags: Advertising, Apple, Microsoft