Geek Chic

How awesome is this Puma ad:

Not that this is uncharted territory (it’s building off of Michel Gondry’s work, and most likely countless others before him), but it’s definitely pushing the boundaries further than I’ve ever seen them pushed before.

What’s amazing about this, and the kind of work that Gondry does in ‘Dead Leaves and the Dirty Ground‘ is that the spectacle itself is theatrical in nature.  It’s not something that could only be done on video and edited together in post.  It’s something you could experience live — but which you happen to be watching on film.

This ad takes the theatrical paradigm a step further — it’s a very post-modern interaction with video, complete with Noh theater style invisible stage hands (Kohken) moving the projection surfaces on and off the stage.

This is the kind of work I want to do in terms of using projections and video in theater.  It seems like a pretty limitless frontier.

Now I just need a little bit of money… and I should be all set. :)

Thanks DesignNotes for pointing this one out.

UPDATE: I just changed out the video embed code.  For full effect, switch to HD and watch it in full screen.  It’ll blow your mind.

I’m not sure who’s behind this ad, or even if it’s real or photoshopped, but I think it’s really clever.

via FFFFound

what are you doing, Steve?

Over the weekend, a lot of dirty laundry was aired about Microsoft’s anti-Apple campaign, including:

1. The entire campaign was created on Macs, as evidenced by metadata scraped from some of the ad campaign’s photos.
2. The ad agency behind the campaign, Crispin Porter + Bogusky, was profiled a few months ago on Apple’s Pro site as being fanatical Apple users.
3. Microsoft’s Mojave experiment — designed to convince users to take another look at Vista — apparently fudged a lot of its numbers.
4. The Times quote that Microsoft uses on all of their campaigns, ‘Windows Vista is beautiful,’ was apparently taken out of the context of a highly critical David Pogue article, in which he talks about how clunky the OS is and how most of the interface was ripped off from Apple.
5. RoughlyDrafted wrote a concise, chilling rebuttal to Paul Thurrott calling Apple ‘the Bad Guys’ and ‘liars’ for exposing Vista’s flaws (which brings up a very good point — could Microsoft possibly make the argument that MacOS has huge flaws?  I’d like to see that one.)

All of this adds up to what looks like a huge embarrassment for Microsoft.

Round 2 of Microsoft’s “We’re not as lame as you think we are” campaign aired last night during The Office.  Check it:

Ok.  It’s better than the Seinfeld ads.  I’ll give it that.  But that’s not that much.

(more…)

Ok.  It’s now been generally accepted that Microsoft’s Seinfeld-powered ad campaign was a major bust (although to give them a small amount of credit, the edited version of commercial 2 was better than the full 4:30 disaster).

This morning I thought it’s perhaps time to get to the bottom of this: which ad firm has the monumental task of trying to make Microsoft look cool.

The answer? Crispin Porter + Bogusky. Apparently the go-to people for when your company is completely out of touch but you want to be perceived as being ‘with it.’ (you can read more about them on Ajax Blog)

While I have to say they’ve been doing a pretty pathetic job on the Microsoft campaign so far, I was at least curious enough to check out what else they’d done.  Turns out many things.  This was my favorite:

I hadn’t seen that round of VW commercials — the only ones I’ve seen are the talking car/brooke shields ones which are not as funny.

So they can do something right, I guess.  We’ll have to wait and see how the Microsoft campaign goes.  I can’t imagine any other outcome than the commercials being kind of ok — at best — but mostly serving as an excellent set up for a hilarious Apple counter-attack.

A Microsft engineer who looks like John Hodgeman whining about how ‘I’m a PC and I’ve been made into a stereotype’? Come on!  Does it get any easier than that?

BTW – Apple’s market share is up to 10.6% in North America.